Media Sales Tracker wants to get out of MDL ad pricing

By Khorri Atkinson (April 18, 2022, 5:47 PM EDT) — ShareBuilders Inc. has urged an Illinois federal judge to dismiss it from a multidistrict lawsuit accusing broadcast giants of rigging TV ad prices, arguing that The Ad Buyers’ Third Amendment complaint simply shows how broadcasters were able to use its platform to share information.

Illinois-based ShareBuilders, a provider of media sales and revenue-growth tools, told U.S. District Judge Virginia M. Kendall that ad buyers rushed to add the software company in as a defendant last month, but made no plausible claim that it participated in an advertising price-fixing program with Tribune Media Co., Sinclair Broadcast Group and other major players in the advertising industry. diffusion…

Stay one step ahead

In the legal profession, information is the key to success. You need to know what’s going on with customers, competitors, practice areas and industries. Law360 provides the intelligence you need to stay an expert and beat the competition.

  • Access to case data in articles (numbers, filings, courts, nature of lawsuits, etc.)
  • Access to attached documents such as briefs, motions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and more!



Comments are closed.