By Khorri Atkinson (April 18, 2022, 5:47 PM EDT) — ShareBuilders Inc. has urged an Illinois federal judge to dismiss it from a multidistrict lawsuit accusing broadcast giants of rigging TV ad prices, arguing that The Ad Buyers’ Third Amendment complaint simply shows how broadcasters were able to use its platform to share information.
Illinois-based ShareBuilders, a provider of media sales and revenue-growth tools, told U.S. District Judge Virginia M. Kendall that ad buyers rushed to add the software company in as a defendant last month, but made no plausible claim that it participated in an advertising price-fixing program with Tribune Media Co., Sinclair Broadcast Group and other major players in the advertising industry. diffusion…
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