The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao


We consider this week’s account gains, starting with Irn-Bru’s new media planning and buying partner.

The rust-coloured fizzy pop Irn-Bru has a reputation as Scotland’s second national drink. It has defended its position against Coca-Cola and Pepsi over the years by developing a humorous, outsider persona in its marketing efforts, including a long series of advertisements produced by the Leith agency.

Responsibility for helping brand owner Barr Soft Drinks maintain its market position now falls to The7Stars, who have been appointed by Barr to lead its consolidated UK media planning and buying account. .

The competitive pitch, led by Ebiquity, includes Irn-Bru, Rubicon and the Barr Flavors range.

Adrian Troy, Chief Brand Officer of AG Barr, said: “We immediately connected with The7stars and felt aligned with their nimble independent spirit, their passion and knowledge of our business, and their well-rounded approach. defined to advance our brands.

Liam Mullins, Managing Partner at The7stars, added: “AG Barr is an exciting UK business with an impressive track record of delivering great tasting products that people love. We are delighted to be on board to help them with their ambitious growth plans and look forward to delivering remarkable campaigns for their unique and distinctive portfolio of brands, all of which deserve a wider customer base.

It’s been a good week for the agency, which has also taken over the account of Japanese consumer goods maker Kao. The company, which specializes in hair care equipment for salons and hairdressing brands such as John Frieda, has appointed The7Stars to handle its planning and media buying in the UK. The competition ground was run by Abintus.

Wendy Brown, UK Country Director at Kao Consumer Care, said: “We are delighted to have appointed The7stars as our new media planning and buying partner. We were impressed with the progressive thinking and integrated omnichannel approach and look forward to working with Jenny and her talented team at The7stars.

Moves you may have missed

  • Serviceplan retained the BMW Middle East account after a competitive pitch against several competing agencies. Serviceplan Middle East has worked with BMW in the region for 11 years.

  • Orkin chose DDB Chicago as a strategic and creative reference agency.

  • KFC hired Spark Foundry as a US media agency.

  • Jack in the Box began to review their creative account; David & Goliath has owned the business since 2015.

  • Water and sanitation charity WaterAid has appointed agency Blue State to develop a global advocacy strategy.

  • Indian peer-to-peer lender LenDenClub has appointed Chimp&z Inc as its digital marketing partner.

Would you like to tell us about your new agency appointment? Email Sam at [email protected]


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