Matrix Solutions Announces Acceleration of its Media Sales Gateway with Investment from Gray Television, Hearst Television, Graham Media and CoxReps


Matrix Solutions today announces the development of the next phase of its Media Sales Gateway with the investment and expertise of partnerships with Gray Television, CoxReps, Graham Media and Hearst Television.

PITTSBURGH, March 31, 2022 /PRNewswire-PRWeb/ — Matrix Solutions, the leader in global media revenue management technology, today announced the development of the next phase of its Media Sales Gateway with the investment and expertise of partnerships with Gray Television, CoxReps, Graham Media and Hearst Television. Cox Enterprises’ Videa software will serve as the initial back-end technology for traditional linear spots and all future developments will be built on Azure with an open architecture. The Media Sales Gateway, named Admiral, will be a sell-side tool that will provide both the infrastructure and workflows to automate converged ad sales from demand to order fulfillment, including digital inventory and OTT, traditional spot and impression/dynamic based advertising. insertion for linear live.

Supporting multi-channel and omni-platform selling, Admiral will provide media companies with a viable path to transition to converged print-based workflows, without having to modify the underlying traffic system. Its dynamic interoperability will ensure that orders are automatically routed to the correct inventory, regardless of the company’s current fulfillment system.

“Emerging revenue platforms have introduced significant opportunities for us, but only if we can leverage them effectively,” shared Pat LaPlatneyco-CEO and chairman, gray tv. “Matrix has proven to be a trustworthy partner with deep media sales expertise and a shared goal of advancing our industry through collaboration. We look forward to exploring how Admiral will improve our operational workflow.”

Admiral’s five core platforms will include:
1. Buy-Side Aggregation: a portal for agencies to submit calls for tenders.
2. Inventory Management: Provides visibility into all inventory assets available across digital (OTT, CTV) and linear platforms.
3. Proposal/Negotiation: Creates and builds convergent proposals to electronically negotiate with the agency/buyer.
4. Order management: converts accepted proposals into orders and automatically propagates the required information to the underlying execution systems.
5. Make-Goods and campaign management: once the initial orders have been sent; manufacturing products and campaigns will be managed through the system until the final order requirements are met.

Admiral will be developed and released in several phases. The first phase will include the Buy-Side Aggregation platform and a core workflow for traditional linear ad sales, with a goal of completion in early Q4 2022. The second phase will include a fully converged experience for linear, digital and traditional OTT sales. workflows, with a target for completion in Q2 2023. Development will continue to include impression-based linear workflows with dynamic ad insertion workflows, including a push to ATSC 3.0 execution systems, as well as advanced reporting and analytics.

“I strongly believe in the potential that can be realized when media and technology companies come together. This leverages seamlessly shared knowledge and expertise and produces quick results and solutions that are both cost-effective and efficient while delivering optimal results,” commented Mark Gorman, CEO, Matrix. “We are grateful and honored for the partnerships of Gray Television, CoxReps, Graham Media, Hearst Television and Cox Enterprises as we come together to develop this industry-leading solution that will support local networks, and more, around the world. It will allow our industry to collectively sell more effectively while increasing revenue to enable every media company to better create, inspire, inform and entertain.”

For more information on Matrix’s sales gateway, Admiral, contact [email protected]

About the Matrix
Matrix Solutions is a forward-thinking technology company empowering the world of media ad sales with intelligence, technology and expertise. It provides the technology backbone for the end-to-end workflow for sales organizations, transacting in the media marketplace. Its flagship solution, Monarch, is the only global ad sales platform designed specifically for media, providing the CRM and business intelligence needed to optimize inventory, while Matrix Sales Gateway, serving as a -dedicated form on the sell side, allows the ingestion and dissemination of data from all ecosystem providers that participate in the trading and execution process. Matrix manages over $13 billion annually in media advertising revenue, has more than 10K users, maintains a renewal rate of over 95%, and founded the annual Media Ad Sales Summit and Media Ad Sales Council (MASC), both of which bring together industry leaders to advance the future of media sales. media announcements. For more information, visit

Media Contact

Deanna KennedyRISE Marketing, 413.219.7588, [email protected]


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