THE WHAT? Lush Cosmetics will deactivate its global social media accounts effective the 26th November, in an effort to protect users’ mental health issues.
THE DETAILS The activist beauty brand will remove its presence from Instagram, Facebook, TikTok and Snapchat, rolling out to the 48 countries in which it operates.
Speaking to a press release, the company said: “In the same way that the evidence against climate change has been ignored and downplayed for decades, concerns about the serious effects of social media are barely acknowledged. Lush, well known for being leaders rather than followers, has decided to tackle these serious issues now and start by changing their own practices rather than waiting for others to notice that there is in fact a real problem.
Lush tried to pull out of social media in 2019, starting with its UK channels. However, he cited FOMO as the reason the company ended up on the chains, “despite the best of intentions.”
New information from whistleblowers would have strengthened his resolve.
THE WHY ? The company seeks to help highlight the harm that young people are exposed to due to current algorithms and loose social media regulations.
Lush can still be found on Twitter and YouTube “for now.”
Jack Constantine, Chief Digital Officer and Product Inventor at Lush, said: “As an inventor of bath bombs, I devote all my efforts to creating products that help people disconnect, relax and pay attention to their well-being. Social media platforms have become the antithesis of this goal, with algorithms designed to scroll people and keep them from switching off and chilling.