Lush Cosmetics will deactivate several social media accounts and raise awareness about mental health


(KTVX) – Popular UK-based cosmetics brand Lush announced on Monday that it will be deactivating some of its social media accounts in a bid to address the mental health challenges consumers face daily.

The company is taking a stand and will deactivate its Instagram, Facebook, TikTok and Snapchat accounts from November 26, in the 48 countries in which it operates. Accounts will remain disabled until the platforms take steps to provide a “safer environment for users.”

In a press release, the company explains that the serious effects of social media are barely acknowledged, comparing the situation to how climate change issues have been ignored for decades.

“Lush, well known for being leaders rather than followers, has decided to tackle these serious issues now and start by changing their own practices rather than waiting for others to notice that there are in fact a real problem,” the company said.

This isn’t the first time the cosmetics brand has left social media. The company previously tried to pull out of social media in 2019, along with its UK channels. Lush blamed FOMO (fear of missing out) and the brand’s compulsion to use social media as the reason for its failure in the previous attempt.

Lush’s decision to steer clear of Facebook, Instagram, Snapchat and TikTok has been bolstered by the latest from whistleblowers who leaked data showing Facebook put profits ahead of people’s well-being and promotes the division.

Last month, findings revealed that Instagram fostered addiction and low self-esteem among teens.

Lush hopes social media platforms will “introduce strong best practice guidelines and hopes that international regulations will be enacted into law.”

“I’ve spent my whole life avoiding harmful ingredients in my products. There is now overwhelming evidence that we run risks when using social media,” said Mark Constantine, OBE, co-founder, CEO and product inventor at Lush. “I don’t want to expose my clients to this harm, so it’s time to take it out of the mix.”

The brand says it is investing in new ways to connect and creating better communication channels elsewhere. Lush will still be active on Twitter and YouTube.


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