Vancouver, Canada, November 22, 2021 /PRNewswire/ — Today, Lush Cosmetics announced that a November 26, 2021the brand will deactivate its Instagram, Facebook, TikTok and Snapchat accounts in order to reach out to consumers‘ mental health problems. The brand‘s global presence on these platforms will remain disabled until the platforms take steps to provide a safer environment for users. This new policy is being rolled out in the 48 countries where Lush operates.
In the same way that the evidence against climate change has been ignored and downplayed for decades, concerns about the serious effects of social media are barely acknowledged. Lush, well known for being leaders rather than followers, has decided to tackle these serious issues now and start by changing their own practices rather than waiting for others to notice that there is in fact a real problem.
Like so many people experienced before the brand, Lush tried to pull out of social media, but FOMO is vast, and the brand‘the constraint of using the different platforms forces him to end up on the channels, despite the best intentions.
Having already tried this in 2019 with Lush‘s British channels, the brand‘His resolve has been reinforced by all the latest information from brave whistleblowers, which clearly expose the known harms that young people are exposed to due to current algorithms and loose regulation of this new area of our lives.
“As the inventor of bath bombs, I devote all my efforts to creating products that help people disconnect, relax and take care of their well-being,” said Jack ConstantineChief Digital Officer and Product Inventor at Lush. “Social media platforms have become the antithesis of this goal, with algorithms designed to scroll people and keep them from switching off and chilling out.”
Lush would be‘It doesn’t ask its customers to meet them in a dark, dangerous alley — but some social media platforms are starting to look like places no one should be encouraged to go. Something has to change. The brand hope that platforms will introduce strong best practice guidelines, and hope that international regulations will become law. But Lush can‘Don’t wait – the brand will take its own steps to protect customers from the harm and manipulation they may experience when trying to connect with the brand on social media.
“I‘I have spent my entire life avoiding harmful ingredients in my products. There is now overwhelming evidence that we are put at risk when we use social media,” said Mark ConstantineOBE, co-founder, CEO and product inventor at Lush. “I‘I don’t want to expose my clients to this harm, so it‘it’s time to take it out of the mix.
Lush promised to keep showing up to customers. The brand is investing in new ways to connect, building better communication channels elsewhere, as well as using proven routes. For now, Lush is still available on Twitter and YouTube. See here for a full list of where you can find Lush.
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Visit Lush‘s The Digital Ethics page to learn more about the brand‘s ethical philosophy.
About Lush Cosmetics
Lush Cosmetics is a purveyor of good and clean pleasure. The brand offers luxurious and ethical skincare, haircare and bath products, as well as unique gifts filled with fragrant and effective products. 2021 brands Lush’s 26th anniversary of creating innovative cosmetics using fresh fruits and vegetables, the finest essential oils, and ethically and sustainably sourced ingredients. Never tested on animals, every Lush product is vegetarian, 95% vegan, and 42% unpackaged. Lush campaigns on animal protection, human rights and environmental conservation because it’s the right thing to do. With over 920 stores worldwide, Lush is uniquely positioned to raise awareness of serious issues and effect real change. In 2007, Lush launched a dedicated charity giving program, where 100% of sales (less tax) of a luxurious hand and body lotion called Charity Pot are donated to small local organizations that align with the Lush ethics in the areas of human rights, animal protection and environmental justice. Since the launch of the Charity Pot program, Lush has donated more than $52 million to more than 2,800 grassroots charities in 42 countries.