After a year of exceptional growth, Broadsign, developer of out-of-home (OOH) marketing technologies (opens in a new tab) today announced the expansion of its programmatic team with the appointment of John Dolan as Vice President, Global Head of Media Sales. Bringing over a decade of programmatic mar tech experience to the newly formed position, Dolan will oversee Broadsign’s global sales team to identify new growth opportunities. (opens in a new tab) and revenue amplification through a data-driven approach, with a strong focus on Broadsign’s OOH demand-side platform (DSP), as well as its supply-side platform (SSP) through third-party DSP partnerships .
Dolan joins Broadsign with a comprehensive understanding of the advertising technology landscape spanning demand side (DSP), data management (DMP), ad serving, dynamic creation and verification. He comes to Broadsign from Integral Ad Science, where he led agency and program development for the company as global vice president. Previously, he served as VP of National Sales at Sizmek, an independent buy-side ad server developer, and held various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a bachelor’s degree from the University of Rhode Island.
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“More media buyers are turning to programmatic DOOH [pDOOH] to expand their portfolio, and with an ad tech industry veteran like John on our team, we are well positioned to meet the demand,” said Maarten Dollevoet, chief revenue officer, Broadsign. “John’s affable personality, leadership expertise and longstanding relationships with key players in the programmatic space will prove invaluable in showing the value of programmatic to our existing customers while helping us attract new buyers to support and accelerate industry-wide growth.”
“Broadsign has built tools for nearly every conceivable facet of the OOH journey, including its programmatic evolution, and this foundation will help propel the medium into the future as more omnichannel advertisers explore everything it has to offer,” Dolan noted. “OOH has a place in every campaign and when combined with CTV, mobile, social and online advertising, it provides total power for advertisers. I look forward to helping more buyers take advantage of this, and I’m thrilled to be part of a company and team deeply rooted in OOH. »
