After a year of exceptional growth, outdoor marketing (OOH) technology developer Broadsign today (April 7, 2022) announced the expansion of its programmatic team with the appointment of John Dolan as Vice President, Global Head media sales. Bringing over a decade of programmatic martech experience to the newly formed position, Dolan will oversee Broadsign’s global sales team to identify new growth opportunities and amplify revenue with a data-driven approach – primarily focusing on Broadsign’s OOH demand-side platform (DSP). , as well as its supply-side platform (SSP), via third-party DSP partnerships
John Dolan, Vice President, Global Head of Media Sales
Dolan joins Broadsign with a comprehensive understanding of the ad tech landscape, spanning demand, data management, ad serving, dynamic creation, and verification. He comes to Broadsign from Integral Ad Science, where he led agency and program development for the company as global vice president. Previously, he served as VP of National Sales at Sizmek, an independent buy-side ad server developer, and held various sales roles at Rocket Fuel, a global programmatic marketing platform. Dolan holds a Bachelor of Science degree from the University of Rhode Island.
“More and more media buyers are turning to programmatic DOOH (pDOOH) to expand their portfolio, and with an ad tech industry veteran like John on our team, we are well positioned to meet the demand. “said Maarten Dollevoet, chief revenue officer, Broadsign. “John’s affable personality, leadership expertise and longstanding relationships with key players in the programmatic space will prove invaluable in showing the value of programmatic to our existing customers, while helping us attract new buyers to support and accelerate industry-wide growth.”
“Broadsign has built tools for nearly every conceivable facet of the OOH journey, including its programmatic evolution, and this foundation will help propel the medium into the future as more omnichannel advertisers explore everything it has to offer,” Dolan noted. “OOH has a place in every campaign and when combined with CTV, mobile, social and online advertising, it provides total power to advertisers; I look forward to helping more buyers take advantage of this, and I’m thrilled to be part of a company and team deeply rooted in OOH. »
